Arthur D. LittleArthur D. Little

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Churn management in utilities

Churn management in utilities

Managing customer churn in power and gas utilities is a top priority in most European markets.

Utilities are faced with ever-increasing challenges due to shifting customer preferences, the appearance of new offerings and of new competitors with different business models. The situation calls for a new, fresh look at how well customers are being served. Starting from the company’s ambition and priorities, the three elements discussed in this article – customer needs and attractiveness, tailored offering and a good quality service- need to be thoroughly reviewed.

Released: October 2015

Download File ADL_Churn_management_in_utilities.pdf (.PDF, 312 Kb)

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