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Marketing & Sales Excellence

Marketing & Sales Excellence

A global benchmarking study on Marketing & Sales Excellence by Arthur D. Little

Marketing and Sales Excellence is critical to success: Our compelling benchmark study across industries identifies room for improvement for your company.

Arthur D. Little and the Leipzig Graduate School of Management are jointly running an ongoing cross-industry benchmarking study to identify key drivers and determinants of Marketing and Sales Excellence across various industries. Over the last years, more than 130 mainly internationally operating companies have already participated in the regularly updated study. Comparison of the cross-industry insights allows for new starting points to achieve Marketing & Sales Excellence according to best in class performance of individual companies and industry sectors. The INSIGHT provides a first overview on the study and potential benefits.

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Released: May 2012

Download File S_O_2012_Insight_MSE_01.pdf (.PDF, 47 Kb)

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