Arthur D. LittleArthur D. Little

Publications / Reports

Let the Shop Come to You

Let the Shop Come to You

mCommerce Becomes a Business

Game-changing smartphone applications in the Consumer Goods and Retail industry are impacting the way consumers shop, communicate, access information, and plan their time. For retailers, at the end of the day, its about how and where the consumer decides to spend his money.

Smartphones will become the most important digital device for the shopper in the Consumer Goods/Retail transaction process and more so as a sales channel (mobile order) than a payment channel (mobile payment). Today, there is a convergence of industries where successful retailers need to understand the dynamics and opportunities from the TIME industry, including technological feasibility. On the other hand, leading-edge technological mCommerce solutions can enable telecom operators to differentiate themselves vis--vis the consumer. They can also increase customer loyalty with their large corporate accounts by becoming enablers for new business models.

Released: November 2011

Download File Arthur_D_Little_CGRP_2011_Smartphone_Viewpoint.pdf (.PDF, 844 Kb)

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