Arthur D. LittleArthur D. Little

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The German Internet Industry 2009–2012

The German Internet Industry 2009–2012

Review, Trends, and Drivers

The joint study carried out by the eco–Association of the German Internet industry and Arthur D. Little is the first systematic analysis of the German Internet industry. It sheds light on the complexity as well as the size of the industry and covers important indicators pertaining to the future development of market segments.

Four interconnected layers explaining the division of labour and value-added chains are identified and described in detail. In order to determine the indicators for the particular segments, a quantitative online survey was carried out. The study is the first to show both current market development possibilities and interconnections by systematically breaking down the Internet industry.

Another part of the study examines trends and market development drivers in the Internet industry. These were identified and analysed in interviews with carefully selected industry experts. Besides technical innovations such as IPv6, the study sheds light on the topic of open innovation and the effects of changing user behavior. As part of the analysis, the study pinpoints questions pertaining to the potential for change in these areas.

Released: June 2010

Download File The_German_Internet_Industry_2009-2012_eco_ADL.pdf (.PDF, 5.3 MB)

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