Arthur D. LittleArthur D. Little

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Tapping potential in Europe's card market

Tapping potential in Europe's card market

Cards are the fastest growing form of non-cash payment around the world, with both the number and volume of transactions growing by over 13% annually. Despite the current global economic crisis and particularly difficult conditions in the financial services industry, the European card market retains huge potential for growth - currently 80% of transactions in Europe are still made in cash. European card issuers can draw on trends in mature markets to identify the strategies they need to realize this potential. These include building more sophisticated reward programs, introducing enhanced services and developing targeted offerings for different segments.

Released: March 2009

Download File ADL_Tapping_potential.pdf (.PDF, 386 Kb)

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